Aspiring to a more vegetarian lifestyle is a lot more than enjoying an occasional Tofu Pup, though that’s a big part! It’s the awareness that what you eat is strongly connected to how you feel and how you live. It’s about choosing foods that make you, and the planet, a little bit healthier. It is also about helping to make the world a better place for everyone. That's why we contribute 5% of our profits to causes that work to protect children, the environment and human rights. In the end, living a veggie-full life is an idea we can all get behind.